Boston Children’s Hospital
From the #ThisKidInspires social media campaign
the greatest children’s stories ever told
After winning numerous honors from U.S. News and World report, Boston Children’s Hospital didn’t simply want to announce the news. It wanted to focus on those who made the accomplishments they achieved possible: the children.
What started with a highly visible and powerful four-page wrap around the Sunday Boston Globe, and extended into a series of sponsored articles and videos on Globe.com, BG BrandLab told the inspiring and moving stories of seven young Boston Children’s patients.visit the series