the "no touch" thermometer tour
Braun, BG BrandLab, and 360PR joined forces to launch an eight-week, four-city mobile tour to showcase Braun’s new thermometer featuring “No Touch” technology. Visiting nearly 50 locations, the tour engaged consumers with product exploration and demos, promotional materials and coupons, and a sweepstakes. Branded vehicles visited Boston, Providence, and Washington, D.C. as well as San Francisco and Los Angeles.
By the end of the tour, over 750,000 brand impressions were established as a result of both driving and events, 5,700 temperatures were taken, and 4,000 Braun deliverables and coupons were handed out. Braun also donated to local children’s hospitals in each city that was visited along the tour.