safety 1st tour
Enlisted by Dorel Juvenile (parent company to Safety 1st) to create a buzz-worthy experience that proved to consumers that the brand is a leading force in childhood car safety, BG BrandLab embarked on a multi-market campaign.
Each stop on the tour featured an inflatable tunnel that people could explore to learn more about the technology behind Safety 1st. Car seat inspections were offered by certified technicians and participants lounges in an eight-foot replica of a Safety 1st car seat, took pictures in front of the 15-foot blow-up car seat, and won prizes from Safety 1st partners, like Allstate. BG BrandLab also produced video content to demonstrate the heritage behind the brand and explain the impressive technology behind its car seats.