The art of healing
Franciscan Children’s in Brighton enlisted the help of BG BrandLab to increase brand awareness as a hospital uniquely suited for the long-term care of children with complex medical conditions.
In special partnership with the Music Therapy program at Berklee College of Music, BG BrandLab launched a sponsored content series centered around music therapy and children who are receiving long-term care at Franciscan. BG BrandLab worked with Franciscan to pair children with music therapy students from Berklee. Participating Berklee students became closely acquainted with the stories of the children they were paired with, interacted with them using instruments, and wrote a song based on their journey. These interactions were recorded in powerful videos, which were embedded around larger narratives for each article in the series.