Pfizer wanted to put names and faces to their scientists, the people who work tirelessly on treatments and cures. But they also wanted to bring attention to diseases that don't get enough attention. And that's how BG BrandLab thought of “Dear Scientist,” a way to bring patients and scientists together. “Dear Scientist” gives patients the chance to share their story in a letter to a researcher who works night and day on their behalf; someone who knows exactly what they’re going through — and how they’ll get through it. And then they're given the once-in-a-lifetime chance to meet.