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the essential guide to affordable fashion

Irish clothing giant Primark opened its first store in the U.S. in Boston’s Downtown Crossing in 2015. In 2018, Primark enlisted BG BrandLab to put together a series that would help readers find fashionable, versatile, and affordable outfits for all occasions, from sun-soaked trips to the poolside to chilly fall strolls in the park, to New Year's gatherings. Featuring videos, tips, and local influencers, this series highlights Primark’s inspired style and approachable prices.

Read the series

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