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The Pinehills

The best kept secret on the South Shore

The Pinehills, a quintessential New England community in Plymouth, MA, wanted to be known as the place to shop, dine, play, and live in the South Shore. Appealing to both Globe.com and boston.com audiences, BG BrandLab created content that appealed directly to readers' curiosities around the area and all it has to offer. The campaign included articles that drew a record number of pageviews.

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