what is experiential marketing?
Experiential marketing is participatory, hands-on, and tangible. It’s immersive, live, and memorable. It captures an audience’s attention and delivers a message without distractions—all through engaging and unforgettable experiences.
A successful experiential marketing campaign gets people involved and extends an invitation to consumers to see for themselves what a brand makes or represents.
what does this mean for your brand?
Experiential marketing can help humanize your brand and create experiences that leave people with positive, lasting impressions. From dialogues to discovery, events to entertainment, experiences can help optimize your brand’s marketing. Through creative and strategic thinking, BG BrandLab gives you the ability to interact and make emotional connections with consumers.
how can you measure success?
To us, a unique experience is not enough—you have to up the ante by extending the experience to the wide variety of channels that today's consumers use every day.
Experiential marketing campaigns can take an integrated approach. While their primary purpose is to allow consumers to experience a brand in the real world, every experience needs to be married with social engagement and content to amplify efforts and impact.