For every experience you’d like your brand to create, BGM Experiential (BGMexp) is your team. Why? Well, we
pride ourselves on being able to focus on you, your brand, and your needs because, in the end, that’s what
it’s all about.
BGMexp offers creative and strategic solutions that provide brands and retailers with the ability to interact
and make emotional connections with their target consumer. We’ve created initiatives for clients like...
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Where do you want your brand to go? Let us help you get there. Here’s the deal: We’re a full-service experiential agency with a focus on B2C marketing initiatives. We specialize in creating meaningful, non-traditional branding experiences. From turnkey solutions to creative design, we offer digital and experiential executions for our clients in the U.S. and Canada. Oh, and we can help with all that “traditional brand stuff,” too. So, tell us where you want to go—whether now or five years down the road. Your goals are our goals.
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BRAUN "NO TOUCH" THERMOMETER TOUR
Braun, BGMexp, and 360PR joined forces to launch an eight-week, four-city mobile tour to reveal Braun’s new thermometer featuring “No Touch” technology. Visiting nearly 50 locations, the tour engaged consumers by allowing them to try the product and get their hands on free giveaways.
BGMexp had the opportunity to work on a new product launch for Braun Thermometers that unveiled their new No Touch + Forehead Thermometer to families across the nation. As the first company to offer a thermometer featuring a touch-free and non-invasive solution to temperature taking, Braun wanted a way to drive awareness to their product. BGMexp was tasked with developing a unique tactic to introduce the new state-of-the-art thermometer at the start of the cold season.
With a product almost too good to believe, it was important to get it in front of consumers to allow for interaction. BGMexp put together an eight-week mobile program where branded vehicles visited Boston, Providence, and Washington, D.C. as well as San Francisco and Los Angeles.
Getting on the road with the Braun No Touch + Thermometer branded van, the tour visited nearly 50 family-friendly locations. Consumers interacted with the brand via product exploration, and a sweepstakes. They also had the opportunity to get their hands on promotional materials and coupons, which helped generate interest among potential customers.
By the end of the tour, over 750,000 brand impressions were established as a result of both driving and events, 5,700 temperatures were taken, and 4,000 Braun deliverables and coupons were handed out. Braun also donated to local children’s hospitals in each city that was visited along the tour.
CREE BULB SWAP TOUR
Enlisted by Cree Inc., along with one of their agencies of record, 360PR, we embarked on a three-market East Coast tour boasting a custom vending truck, bulb swap, and games in order to help promote Cree’s new LED Light Bulb.
Cree Inc. needed a way to spread awareness about and educate consumers on cost savings with their new, more energy efficient LED Light Bulb. They were looking to create an experience that supported their exclusive retailer, Home Depot, was buzz-worthy enough to prompt people to share via social media, and provided consumers with the opportunity to swap their old, hard-to-dispose-of, non-energy efficient bulbs for the new Cree LED Light Bulb.
BGMexp worked with 360PR to design a consumer experience that helped to not only increase brand awareness, but also educated the target consumer and provided them with an opportunity to test the bulb at home. BGMexp helped Cree Inc. achieve their objectives by generating a custom vending truck that would tour across three key markets: New York, Boston, and Washington, D.C. Various feature attractions that accompanied the truck helped create mini-events at each stop.
At each stop along the three-city tour, events featured a portable custom game of “Ring Around the Bulby” (think ring toss with bulbs rather than bottles), photos with Bulby the mascot, and a recycling program with the opportunity for consumers to trade old bulbs for a free Cree LED Light Bulb. The truck was also decked out with a touchscreen TV monitor that featured Cree’s online calculator to illustrate the savings achieved with LED bulbs. Passersby were also encouraged to share happenings via social media to win prizes and to sign up digitally for more information, coupons, and a chance to win the Home Makeover Sweepstakes.
BGMexp was able to deliver impressive results for the brand. Over the course of the tour, the team distributed 14,000 light bulbs to consumers, nearly 600 people used the Savings Calculator, and giveaways were provided to over 1,800 people who participated in Cree’s custom “ring toss” game. In addition, over 300 pictures were taken with Bulby, Cree’s mascot, for a chance to win $500 in gift cards and another near-350 consumers signed up at the kiosk for the Cree Home Makeover Sweepstakes opportunity.
AT&T WOMEN'S CONFERENCE
For client AT&T, BGMexp created a custom application and Twitter platform at the Women’s Conference in Austin, Texas. In conjunction with digital initiatives, a strong physical brand presence established AT&T as the official telecommunications provider for the conference.
AT&T tapped into BGMexp to enhance their brand presence and sponsorship at the annual Women’s Conference event in Texas. The event, which features nationally recognized speakers who share their thoughts on a wide range of personal and professional development topics for women, provided vast opportunities to connect with savvy female consumers.
With a booth at the event, BGMexp wanted an activation that would surpass the physical destination and integrate well-connected phones to the conference. So a custom mobile application and Twitter platform powered by AT&T was built and became the official app of the conference. Leveraging social media, conference attendees were encouraged to utilize the mobile application through prizes and prompted to use social media with the conference hashtag #txconfwomen during the question and answer periods.
AT&T-branded LCD screens around the conference streamed live Twitter feeds and prompted attendees to download the event application, which allowed them to communicate with the brand as well as keynote speakers via the hashtag #txconfwomen. Trivia questions tweeted out by AT&T created additional interaction between conference-goers and the brand, awarding prizes to correct responses at the AT&T booth. In addition to handling all technological and creative aspects of the activation, BGMexp hired and trained all staff as well as assisted with devices at the AT&T booth.
With branding that exceeded the booth and an experience that instilled a presence across the conference, AT&T consumer engagement boosted the opportunity for potential sales and upgrades. The event app and Twitter platform also resulted in nearly 3,300 tweets by the end of the event.
NOVA SCOTIA AT FANEUIL HALL
Nova Scotia Tourism along with their creative agency, teamed up with BGMexp for a one-day media and two-day consumer event at Faneuil Hall Marketplace in Boston. Consumers experienced Nova Scotia through live entertainment, photos with a replica of the Peggy’s Cove Lighthouse, food demonstrations, prize giveaways, and more.
Nova Scotia wanted to make a splash in Boston and was looking for a campaign/event to build their media schedule around. They had assets like a replica of the Peggy’s Cove Lighthouse and wanted to demonstrate to consumers that travel to Nova Scotia via the Nova Star was quick and easy. Nova Scotia identifies Boston as a target market because the Nova Star was returning as a travel alternative.
Utilizing existing and newly created Nova Scotia assets along with BGMexp’s expertise within Boston, BGMexp created an experience that embodied not only Nova Scotia, but also something that Bostonians could identify with.
BGMexp executed all aspects of the event, from concept to recap. This included moving the replica lighthouse from Canada and erecting it in Faneuil Hall, producing an Inflatable Pitching Tunnel, and using a custom-built app across the entire event. BGMexp also worked with local vendors on all signage, printing, staging and power requirements, and the handling of all permitting and staffing. Onsite, BGMexp managed all logistics, programming, prize giveaways, staffing, and consumer experiences on behalf of Nova Scotia.
Tens of thousands of consumers came through the event footprint throughout the weekend, while scores more took part in the many activations. Over 1,350 people participated in the contests and received giveaways and 587 people opted in for follow-ups from Nova Scotia.
EVERSOURCE ENERGY QUEST™
BGMexp created an award-winning physical, virtual experience that helped spread awareness of energy efficiency among middle school students for client Eversource.
As New England’s leading energy supplier, Eversource has a history of creating interactive, school-based programs that help students understand energy efficiency. Looking for a new and engaging way to generate activity in the classroom and spark discussion around in-home energy usage, Eversource reached out to BGMexp for help. The objective was clear—Eversource wanted to build a program for students in grades 6-8 that live in communities serviced by the company.
BGMexp set out to create a custom simulation for students to explore and investigate—an experience that would spark the senses and ultimately drive recall beyond the classroom. To achieve this, BGMexp needed something portable enough that it could easily be transported to schools across New England. The campaign also had to be fun and engaging in order to create a lasting impression and lifestyle change among students, yet also educational so that it would garner the endorsement of educators. Taking this into consideration, BGMexp created Energy Quest™, a custom-built, life-sized inflatable environment designed to replicate a home.
The experience is brought to life using the augmented reality platform Blippar. Within one 40-minute class period, the program sends up to 30 students on a quest to explore five rooms within the inflatable environment in search of areas where energy is used. Each student, equipped with a Blippar enabled iPad mini™, navigates through the inflatable environment. With more than 20 images of energy-use strategically placed throughout the environment, students are instructed to “blipp" (scan) these images with their iPad mini™ to launch an experience on the device, bringing the static image to life using augmented reality and testing their knowledge of energy conservation.
This award-winning campaign launched mid-Spring 2015 on the heels of the 2014-2015 school year and continues to find success and spread important messaging. The program, which is still in progress, will complete a total of 225 programs by 2017.
Oscars Blunder: Biggest Mistake in Show’s History
by Scott Halstead on 2/27/2017
Anyone in the event business can tell you about the all too familiar pit they had in their stomach last night watching Warren Beatty announce the wrong movie for the Oscar “Best Picture” win. To say that details matter in those situations is an understatement. One snafu and the whole operation goes haywire. What the heck happened?
With Valentine’s day on the horizon, I’ll get a little sappy — if marketing is all about romancing a consumer into wanting to buy a product or service that you are offering, then isn’t experiential marketing almost like a date? Meeting face-to-face has the power to establish a real emotional connection, and maybe even a life-long companion.
I’m With the Band Part II: More Lessons from Being on the Road
by Phil Ostermann on 1/3/2017
The lessons that I learned on tour were priceless, and all the experiences that I’ve gone through…I like to think that I wear them on my sleeves. Experiential is a lifestyle, like most businesses, but make sure not to take yourself too seriously.
At BGM Experiential, we don’t just focus on unique, creative, and outright awesome brand work for clients across the nation and in Canada. Each year, we also create, coordinate, and promote some of Boston’s biggest events—a perk of having offices in Beantown. Want the chance to connect with Boston-based consumers across a wide range of demographics at some of Boston’s biggest events? We can help you with that too. Just give us a shout and talk to someone from our Signature Events team.