For every experience you’d like your brand to create, BGM Experiential (BGMexp) is your team. Why? Well, we
pride ourselves on being able to focus on you, your brand, and your needs because, in the end, that’s what
it’s all about.
BGMexp offers creative and strategic solutions that provide brands and retailers with the ability to interact
and make emotional connections with their target consumer. We’ve created initiatives for clients like...
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Where do you want your brand to go? Let us help you get there. Here’s the deal: We’re a full-service experiential agency with a focus on B2C marketing initiatives. We specialize in creating meaningful, non-traditional branding experiences. From turnkey solutions to creative design, we offer digital and experiential executions for our clients in the U.S. and Canada. Oh, and we can help with all that “traditional brand stuff,” too. So, tell us where you want to go—whether now or five years down the road. Your goals are our goals.
How can we partner with you?
meet our team
BRAUN "NO TOUCH" THERMOMETER TOUR
Braun, BGMexp, and 360PR joined forces to launch an eight-week, four-city mobile tour to reveal
Braun’s new thermometer featuring “No Touch” technology. Visiting nearly 50 locations, the tour
engaged consumers by allowing them to try the product and get their hands on free giveaways.
BGMexp had the opportunity to work on a new product launch for Braun Thermometers that unveiled
their new No Touch + Forehead Thermometer to families across the nation. As the first company
to offer a thermometer featuring a touch-free and non-invasive solution to temperature taking,
Braun wanted a way to drive awareness to their product. BGMexp was tasked with developing a
unique tactic to introduce the new state-of-the-art thermometer at the start of the cold
With a product almost too good to believe, it was important to get it in front of consumers to
allow for interaction. BGMexp put together an eight-week mobile program where branded vehicles
visited Boston, Providence, and Washington, D.C. as well as San Francisco and Los Angeles.
Getting on the road with the Braun No Touch + Thermometer branded van, the tour visited nearly
50 family-friendly locations. Consumers interacted with the brand via product exploration, and
a sweepstakes. They also had the opportunity to get their hands on promotional materials and
coupons, which helped generate interest among potential customers.
By the end of the tour, over 750,000 brand impressions were established as a result of both
driving and events, 5,700 temperatures were taken, and 4,000 Braun deliverables and coupons
were handed out. Braun also donated to local children’s hospitals in each city that was
visited along the tour.
Dorel Juvenile Safety 1st tour
Enlisted by Dorel Juvenile, parent company to Safety 1st, we embarked on a multi-market campaign.
We offered consumers a “big top” environment, including a larger-than-life, eight-foot replica of
their newest car seat. Participants learned about the Safety 1st brand and had the opportunity to
participate in a drive-up car seat safety check.
Dorel Juvenile needed a way to build awareness while promoting Safety 1st’s newest car seat.
They were looking to create an experience that was buzz-worthy enough to prompt people to
share via social, and provided consumers with the assurance that the brand is a leading force
in childhood car safety.
BGMexp designed a consumer experience that helped to not only increase brand awareness, but
also educate the target consumer and provide them with the opportunity to see firsthand how
comfortable and safe their car seats really are. BGMexp wanted to help Safety 1st achieve
their objectives by generating a memorable feature attraction that would tour to various
Each stop on the tour featured an inflatable tunnel that consumers could explore to learn more
about the technology behind Safety 1st. They were offered a car seat inspection by certified
technicians and could also lounge in an eight-foot replica of a Safety 1st car seat, take a
picture in front of the 15-foot blow-up car seat, and win prizes from Safety 1st partners like
Allstate. Consumers were encouraged to share their experiences on social media. BGMexp also
concepted and produced video content to demonstrate the heritage behind the brand and explain
the impressive technology behind its car seats. Videos were not only featured on tour, but
also on retail partners’ websites.
Each event drew significant crowds, bringing the number of consumers who engaged with Safety
1st content and activities to hundreds. Nearly 200 car seat safety checks were performed by
professionals across all activations.
AT&T WOMEN'S CONFERENCE
For client AT&T, BGMexp created a custom application and Twitter platform at the Women’s
Conference in Austin, Texas. In conjunction with digital initiatives, a strong physical brand
presence established AT&T as the official telecommunications provider for the conference.
AT&T tapped into BGMexp to enhance their brand presence and sponsorship at the annual
Women’s Conference event in Texas. The event, which features nationally recognized speakers
who share their thoughts on a wide range of personal and professional development topics for
women, provided vast opportunities to connect with savvy female consumers.
With a booth at the event, BGMexp wanted an activation that would surpass the physical
destination and integrate well-connected phones to the conference. So a custom mobile
application and Twitter platform powered by AT&T was built and became the official app of
the conference. Leveraging social media, conference attendees were encouraged to utilize the
mobile application through prizes and prompted to use social media with the conference hashtag
#txconfwomen during the question and answer periods.
AT&T-branded LCD screens around the conference streamed live Twitter feeds and prompted
attendees to download the event application, which allowed them to communicate with the brand
as well as keynote speakers via the hashtag #txconfwomen. Trivia questions tweeted out by AT&T
created additional interaction between conference-goers and the brand, awarding prizes to
correct responses at the AT&T booth. In addition to handling all technological and
creative aspects of the activation, BGMexp hired and trained all staff as well as assisted
with devices at the AT&T booth.
With branding that exceeded the booth and an experience that instilled a presence across the
conference, AT&T consumer engagement boosted the opportunity for potential sales and
upgrades. The event app and Twitter platform also resulted in nearly 3,300 tweets by the end
of the event.
NOVA SCOTIA AT FANEUIL HALL
Nova Scotia Tourism along with their creative agency, teamed up with BGMexp for a one-day media and
two-day consumer event at Faneuil Hall Marketplace in Boston. Consumers experienced Nova Scotia
through live entertainment, photos with a replica of the Peggy’s Cove Lighthouse, food
demonstrations, prize giveaways, and more.
Nova Scotia wanted to make a splash in Boston and was looking for a campaign/event to build
their media schedule around. They had assets like a replica of the Peggy’s Cove Lighthouse and
wanted to demonstrate to consumers that travel to Nova Scotia via the Nova Star was quick and
easy. Nova Scotia identifies Boston as a target market because the Nova Star was returning as
a travel alternative.
Utilizing existing and newly created Nova Scotia assets along with BGMexp’s expertise within
Boston, BGMexp created an experience that embodied not only Nova Scotia, but also something
that Bostonians could identify with.
BGMexp executed all aspects of the event, from concept to recap. This included moving the
replica lighthouse from Canada and erecting it in Faneuil Hall, producing an Inflatable
Pitching Tunnel, and using a custom-built app across the entire event. BGMexp also worked with
local vendors on all signage, printing, staging and power requirements, and the handling of
all permitting and staffing. Onsite, BGMexp managed all logistics, programming, prize
giveaways, staffing, and consumer experiences on behalf of Nova Scotia.
Tens of thousands of consumers came through the event footprint throughout the weekend, while
scores more took part in the many activations. Over 1,350 people participated in the contests
and received giveaways and 587 people opted in for follow-ups from Nova Scotia.
EVERSOURCE ENERGY QUEST™
BGMexp created an award-winning physical, virtual experience that helped spread awareness of energy
efficiency among middle school students for client Eversource.
As New England’s leading energy supplier, Eversource has a history of creating interactive,
school-based programs that help students understand energy efficiency. Looking for a new and
engaging way to generate activity in the classroom and spark discussion around in-home energy
usage, Eversource reached out to BGMexp for help. The objective was clear—Eversource wanted to
build a program for students in grades 6-8 that live in communities serviced by the
BGMexp set out to create a custom simulation for students to explore and investigate—an
experience that would spark the senses and ultimately drive recall beyond the classroom. To
achieve this, BGMexp needed something portable enough that it could easily be transported to
schools across New England. The campaign also had to be fun and engaging in order to create a
lasting impression and lifestyle change among students, yet also educational so that it would
garner the endorsement of educators. Taking this into consideration, BGMexp created Energy
Quest™, a custom-built, life-sized inflatable environment designed to replicate a home.
The experience is brought to life using the augmented reality platform Blippar. Within one
40-minute class period, the program sends up to 30 students on a quest to explore five rooms
within the inflatable environment in search of areas where energy is used. Each student,
equipped with a Blippar enabled iPad mini™, navigates through the inflatable environment. With
more than 20 images of energy-use strategically placed throughout the environment, students
are instructed to “blipp" (scan) these images with their iPad mini™ to launch an experience on
the device, bringing the static image to life using augmented reality and testing their
knowledge of energy conservation.
This award-winning campaign launched mid-Spring 2015 on the heels of the 2014-2015 school year
and continues to find success and spread important messaging. The program, which is still in
progress, will complete a total of 225 programs by 2017.
Boston Children’s Hospital social video campaign
Working with Boston Children’s Hospital in anticipation of their #1 U.S. News and World Report
ranking, we cultivated organic video content and launched a social media campaign. The content,
which was part of a larger multi-platform campaign, focused on children whose lives were forever
changed by treatment received through the world-renowned hospital.
Boston Children’s Hospital enlisted BGMexp to help find everyday people on the streets of
Boston who would be willing to talk about their personal experiences with the hospital. This
content would serve as part of their #ThisKidInspires campaign, which centered around children
who underwent treatment at Boston Children’s Hospital.
BGMexp set out to create a video series of Bostonians sharing their personal experiences with
Boston Children’s Hospital. The goal was to convey just how many people have been touched by
experiences with the hospital.
Videos were shot at locations around Boston and featured a variety of emotionally charged
stories. Video teams spoke with potential families, while brand ambassadors distributed
handbills encouraging people to share their stories via the designated website. BGMexp then
edited the content for clarity and length and shared them via Boston Children’s Hospital’s
Our team distributed 2,000 handbills and captured 10 organic videos, which were posted to
social media channels. These videos received overwhelmingly positive feedback from the
community and helped to make the campaign a huge success.
Experiential’s Got Legs
by Scott Halstead on 5/15/2017
I have a real appreciation for experiential campaigns done right — ones that are well-thought-out and not just one-off activations with no legs. And what I mean by that is, I appreciate experiential campaigns that are crafted to live elsewhere. Outside of that one day and venue. Ones that can be followed up and played out via other marketing channels. You will rarely have a positive ROI if you don’t think through how you can maximize your experiential investment.
Today more than ever it’s become harder and harder to connect with people face-to-face. Why? Because in our society, people — especially millennials and emerging generations — hide behind digital screens. Phones, tablets, computers, TV screens, wearable tech — it’s become, dare I say, almost an addiction.
Anyone in the event business can tell you about the all too familiar pit they had in their stomach last night watching Warren Beatty announce the wrong movie for the Oscar “Best Picture” win. To say that details matter in those situations is an understatement. One snafu and the whole operation goes haywire. What the heck happened?
At BGM Experiential, we don’t just focus on unique, creative, and outright awesome brand work for clients across the nation and in Canada. Each year, we also create, coordinate, and promote some of Boston’s biggest events—a perk of having offices in Beantown. Want the chance to connect with Boston-based consumers across a wide range of demographics at some of Boston’s biggest events? We can help you with that too. Just give us a shout and talk to someone from our Signature Events team.