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Make every
experience
count

Hood Ice Cream and Red Sox Experience, 2015 WellPet “Wag For Wellness” Tour, 2015 Eversource Energy Quest™ Experience, 2015 Cree Mobile Tour, 2015 Nova Scotia at Faneuil Hall, 2014 Braun Cross Country Tour, 2014 Citizens Bank Summer Arts Weekend, 2014

it's all about you

For every experience you’d like your brand to create, BGM Experiential (BGMexp) is your team. Why? Well, we pride ourselves on being able to focus on you, your brand, and your needs because, in the end, that’s what it’s all about.

BGMexp offers creative and strategic solutions that provide brands and retailers with the ability to interact and make emotional connections with their target consumer. We’ve created initiatives for clients like...

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put us to work

Where do you want your brand to go? Let us help you get there. Here’s the deal: We’re a full-service experiential agency with a focus on B2C marketing initiatives. We specialize in creating meaningful, non-traditional branding experiences. From turnkey solutions to creative design, we offer digital and experiential executions for our clients in the U.S. and Canada. Oh, and we can help with all that “traditional brand stuff,” too. So, tell us where you want to go—whether now or five years down the road. Your goals are our goals.

How can we partner with you?

Experiential Marketing
EXPERIENTIAL MARKETING

EXPERIENTIAL MARKETING One of the most effective ways to establish brand loyalty and drive sales for our clients is to create tangible experiences that involve their consumers. We work hard to create lasting emotional connections between consumers and our clients' brands.

Mobile Tours
MOBILE TOURS

MOBILE TOURS An effective way to bring our clients’ brands and products to life is via a mobile tour, which is a versatile medium that can generate thousands of impressions each day. We work to conceptualize based on an established set of goals and brand characteristics and then create an innovative and strategic consumer experience.

Sponsorship
SPONSORSHIP

SPONSORSHIP Sponsorship opportunities allow brands to reach specifically targeted niche markets as well as support events and initiatives that can help influence consumer opinions. This type of marketing increases our clients’ credibility and image and positively shapes consumer attitudes towards their brands.

Research & Analytics
PRODUCTION

PRODUCTION Our production team conceptualizes, designs, and oversees the fabrication of every piece of creative within each activation. From 53’ mobile event trailers and trade show spaces to immersive social outreach programs, we provide logistical support for asset procurement, vehicle brokering, shipping and transportation, and warehousing. We also handle hiring top-of-the-line event staff. It’s all in the details.

Creative Services
CREATIVE SERVICES

CREATIVE SERVICES BGMexp’s in-house creative team prides itself on being at the forefront of creative and innovative marketing solutions. We have a proven track record of developing groundbreaking cross-platform ideas that turn into memorable experiences for our clients. Turning ideas into tangible events, from experiential to social, media, and beyond, is truly where we thrive.

Strategy
STRATEGY

STRATEGY After a deep dive into our clients’ brands and a clear, concrete understanding of their marketing initiatives, we explore and develop activations that are both integrated and measurable.

Content Marketing
CONTENT MARKETING

CONTENT MARKETING Blog posts, shareable videos, events, and digital apps. Over the past few years, we’ve created engaging pieces of content for our clients that have resulted in thousands of consumer interactions.

Digital Services
DIGITAL SERVICES

DIGITAL SERVICES From websites to mobile applications that feature data capture and social sharing capabilities, digital is embedded in nearly every facet of consumer behavior—so tapping into this discipline for our clients is crucial.

Social Media
SOCIAL MEDIA

SOCIAL MEDIA Social media has fundamentally changed the way brands communicate with consumers and prospects. Social media initiatives, especially during an experiential initiative, help to further deepen a connection with consumers by giving them an additional touch point to visit before, during, and after a campaign.

Research & Analytics
RESEARCH & ANALYTICS

RESEARCH & ANALYTICS Our research team identifies business opportunities as well as understands the consumer behavior that drives those opportunities into action. It explores qualitative and quantitative research and evaluates media behaviors in order to uncover and help build consumer interaction. Beyond developing insights, we believe in leveraging available data in real-time to augment campaigns already in progress.

Media Planning
MEDIA PLANNING

MEDIA PLANNING No matter the activation, we work to help our clients effectively channel creative and marketing initiatives into the appropriate medium. We have the ability to strategically place media buys across all markets.

Retail Marketing
RETAIL MARKETING

RETAIL MARKETING We work directly with retailers to create brand advocacy and generate sales, regardless of channel or location. Our understanding of consumer buying behaviors allows us to effectively influence consumers and helps streamline the purchase decision.

meet our team

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case studies

BRAUN "NO TOUCH" THERMOMETER TOUR

Braun, BGMexp, and 360PR joined forces to launch an eight-week, four-city mobile tour to reveal Braun’s new thermometer featuring “No Touch” technology. Visiting nearly 50 locations, the tour engaged consumers by allowing them to try the product and get their hands on free giveaways.

Discovery

BGMexp had the opportunity to work on a new product launch for Braun Thermometers that unveiled their new No Touch + Forehead Thermometer to families across the nation. As the first company to offer a thermometer featuring a touch-free and non-invasive solution to temperature taking, Braun wanted a way to drive awareness to their product. BGMexp was tasked with developing a unique tactic to introduce the new state-of-the-art thermometer at the start of the cold season.

Ideation

With a product almost too good to believe, it was important to get it in front of consumers to allow for interaction. BGMexp put together an eight-week mobile program where branded vehicles visited Boston, Providence, and Washington, D.C. as well as San Francisco and Los Angeles.

Activation

Getting on the road with the Braun No Touch + Thermometer branded van, the tour visited nearly 50 family-friendly locations. Consumers interacted with the brand via product exploration, and a sweepstakes. They also had the opportunity to get their hands on promotional materials and coupons, which helped generate interest among potential customers.

Results

By the end of the tour, over 750,000 brand impressions were established as a result of both driving and events, 5,700 temperatures were taken, and 4,000 Braun deliverables and coupons were handed out. Braun also donated to local children’s hospitals in each city that was visited along the tour.

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CREE BULB SWAP TOUR

Enlisted by Cree Inc., along with one of their agencies of record, 360PR, we embarked on a three-market East Coast tour boasting a custom vending truck, bulb swap, and games in order to help promote Cree’s new LED Light Bulb.

Discovery

Cree Inc. needed a way to spread awareness about and educate consumers on cost savings with their new, more energy efficient LED Light Bulb. They were looking to create an experience that supported their exclusive retailer, Home Depot, was buzz-worthy enough to prompt people to share via social media, and provided consumers with the opportunity to swap their old, hard-to-dispose-of, non-energy efficient bulbs for the new Cree LED Light Bulb.

Ideation

BGMexp worked with 360PR to design a consumer experience that helped to not only increase brand awareness, but also educated the target consumer and provided them with an opportunity to test the bulb at home. BGMexp helped Cree Inc. achieve their objectives by generating a custom vending truck that would tour across three key markets: New York, Boston, and Washington, D.C. Various feature attractions that accompanied the truck helped create mini-events at each stop.

Activation

At each stop along the three-city tour, events featured a portable custom game of “Ring Around the Bulby” (think ring toss with bulbs rather than bottles), photos with Bulby the mascot, and a recycling program with the opportunity for consumers to trade old bulbs for a free Cree LED Light Bulb. The truck was also decked out with a touchscreen TV monitor that featured Cree’s online calculator to illustrate the savings achieved with LED bulbs. Passersby were also encouraged to share happenings via social media to win prizes and to sign up digitally for more information, coupons, and a chance to win the Home Makeover Sweepstakes.

Results

BGMexp was able to deliver impressive results for the brand. Over the course of the tour, the team distributed 14,000 light bulbs to consumers, nearly 600 people used the Savings Calculator, and giveaways were provided to over 1,800 people who participated in Cree’s custom “ring toss” game. In addition, over 300 pictures were taken with Bulby, Cree’s mascot, for a chance to win $500 in gift cards and another near-350 consumers signed up at the kiosk for the Cree Home Makeover Sweepstakes opportunity.

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AT&T WOMEN'S CONFERENCE

For client AT&T, BGMexp created a custom application and Twitter platform at the Women’s Conference in Austin, Texas. In conjunction with digital initiatives, a strong physical brand presence established AT&T as the official telecommunications provider for the conference.

Discovery

AT&T tapped into BGMexp to enhance their brand presence and sponsorship at the annual Women’s Conference event in Texas. The event, which features nationally recognized speakers who share their thoughts on a wide range of personal and professional development topics for women, provided vast opportunities to connect with savvy female consumers.

Ideation

With a booth at the event, BGMexp wanted an activation that would surpass the physical destination and integrate well-connected phones to the conference. So a custom mobile application and Twitter platform powered by AT&T was built and became the official app of the conference. Leveraging social media, conference attendees were encouraged to utilize the mobile application through prizes and prompted to use social media with the conference hashtag #txconfwomen during the question and answer periods.

Activation

AT&T-branded LCD screens around the conference streamed live Twitter feeds and prompted attendees to download the event application, which allowed them to communicate with the brand as well as keynote speakers via the hashtag #txconfwomen. Trivia questions tweeted out by AT&T created additional interaction between conference-goers and the brand, awarding prizes to correct responses at the AT&T booth. In addition to handling all technological and creative aspects of the activation, BGMexp hired and trained all staff as well as assisted with devices at the AT&T booth.

Results

With branding that exceeded the booth and an experience that instilled a presence across the conference, AT&T consumer engagement boosted the opportunity for potential sales and upgrades. The event app and Twitter platform also resulted in nearly 3,300 tweets by the end of the event.

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NOVA SCOTIA AT FANEUIL HALL

Nova Scotia Tourism along with their creative agency, teamed up with BGMexp for a one-day media and two-day consumer event at Faneuil Hall Marketplace in Boston. Consumers experienced Nova Scotia through live entertainment, photos with a replica of the Peggy’s Cove Lighthouse, food demonstrations, prize giveaways, and more.

Discovery

Nova Scotia wanted to make a splash in Boston and was looking for a campaign/event to build their media schedule around. They had assets like a replica of the Peggy’s Cove Lighthouse and wanted to demonstrate to consumers that travel to Nova Scotia via the Nova Star was quick and easy. Nova Scotia identifies Boston as a target market because the Nova Star was returning as a travel alternative.

Ideation

Utilizing existing and newly created Nova Scotia assets along with BGMexp’s expertise within Boston, BGMexp created an experience that embodied not only Nova Scotia, but also something that Bostonians could identify with.

Activation

BGMexp executed all aspects of the event, from concept to recap. This included moving the replica lighthouse from Canada and erecting it in Faneuil Hall, producing an Inflatable Pitching Tunnel, and using a custom-built app across the entire event. BGMexp also worked with local vendors on all signage, printing, staging and power requirements, and the handling of all permitting and staffing. Onsite, BGMexp managed all logistics, programming, prize giveaways, staffing, and consumer experiences on behalf of Nova Scotia.

Results

Tens of thousands of consumers came through the event footprint throughout the weekend, while scores more took part in the many activations. Over 1,350 people participated in the contests and received giveaways and 587 people opted in for follow-ups from Nova Scotia.

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EVERSOURCE ENERGY QUEST™

BGMexp created an award-winning physical, virtual experience that helped spread awareness of energy efficiency among middle school students for client Eversource.

Discovery

As New England’s leading energy supplier, Eversource has a history of creating interactive, school-based programs that help students understand energy efficiency. Looking for a new and engaging way to generate activity in the classroom and spark discussion around in-home energy usage, Eversource reached out to BGMexp for help. The objective was clear—Eversource wanted to build a program for students in grades 6-8 that live in communities serviced by the company.

Ideation

BGMexp set out to create a custom simulation for students to explore and investigate—an experience that would spark the senses and ultimately drive recall beyond the classroom. To achieve this, BGMexp needed something portable enough that it could easily be transported to schools across New England. The campaign also had to be fun and engaging in order to create a lasting impression and lifestyle change among students, yet also educational so that it would garner the endorsement of educators. Taking this into consideration, BGMexp created Energy Quest™, a custom-built, life-sized inflatable environment designed to replicate a home.

Activation

The experience is brought to life using the augmented reality platform Blippar. Within one 40-minute class period, the program sends up to 30 students on a quest to explore five rooms within the inflatable environment in search of areas where energy is used. Each student, equipped with a Blippar enabled iPad mini™, navigates through the inflatable environment. With more than 20 images of energy-use strategically placed throughout the environment, students are instructed to “blipp" (scan) these images with their iPad mini™ to launch an experience on the device, bringing the static image to life using augmented reality and testing their knowledge of energy conservation.

Results

This award-winning campaign launched mid-Spring 2015 on the heels of the 2014-2015 school year and continues to find success and spread important messaging. The program, which is still in progress, will complete a total of 225 programs by 2017.

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Our Blog

Oscars Blunder: Biggest Mistake in Show’s History

by Scott Halstead on 2/27/2017

Anyone in the event business can tell you about the all too familiar pit they had in their stomach last night watching Warren Beatty announce the wrong movie for the Oscar “Best Picture” win. To say that details matter in those situations is an understatement. One snafu and the whole operation goes haywire. What the heck happened?

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Love & Experiential

by Scott Halstead on 2/7/2017

With Valentine’s day on the horizon, I’ll get a little sappy — if marketing is all about romancing a consumer into wanting to buy a product or service that you are offering, then isn’t experiential marketing almost like a date? Meeting face-to-face has the power to establish a real emotional connection, and maybe even a life-long companion.

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I’m With the Band Part II: More Lessons from Being on the Road

by Phil Ostermann on 1/3/2017

The lessons that I learned on tour were priceless, and all the experiences that I’ve gone through…I like to think that I wear them on my sleeves. Experiential is a lifestyle, like most businesses, but make sure not to take yourself too seriously.

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SIGNATURE EVENTS

At BGM Experiential, we don’t just focus on unique, creative, and outright awesome brand work for clients across the nation and in Canada. Each year, we also create, coordinate, and promote some of Boston’s biggest events—a perk of having offices in Beantown. Want the chance to connect with Boston-based consumers across a wide range of demographics at some of Boston’s biggest events? We can help you with that too. Just give us a shout and talk to someone from our Signature Events team.

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Contact Us

BGM Experiential

135 Morrissey Blvd

Boston, MA 02125

617-929-8600

For New Business Opportunities

and RFPs, contact:

Scott Halstead

Managing Director

scott@bgmexp.com

617-929-2582

Want to work with us? Email: careers@bgmexp.com

Want us to work with you? Email: vendors@bgmexp.com

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