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Our Blog

Edutainment: Why Experiential Learning Works

Posted by Scott Halstead on 8/16/2017

Experiencing something first-hand within an educational setting creates curiosity and retention that extends beyond the classroom. For a brand, “edutainment” is an effective way to get the attention of the next generation of consumers.

Evolution of Live Events

Posted by Phil Ostermann on 7/25/2017

As someone who has been to over 700 live shows over the past 30 years for reasons both professional and personal, I can say things have certainly evolved. Events and concerts today are more dynamic than ever and have to touch all the senses to be relevant. For better or worse technology, security concerns, social media and society have changed the face of the event biz.

Greater Expectations

Posted by Kate Allard on 6/21/2017

Expectations. We all have them. Especially when it comes to attending an event. We scout out who’s going to be there, guess what the entertainment will be like, what our exit strategy is in case it sucks. Most of the time we are pleasantly surprised by how it turns out. Sometimes we are underwhelmed. Either way, it’s usually not exactly how we envisioned it would be. Managing an event brings on the same jitters, and expectations.

Experiential’s Got Legs

Posted by Scott Halstead on 5/15/2017

I have a real appreciation for experiential campaigns done right — ones that are well-thought-out and not just one-off activations with no legs. And what I mean by that is, I appreciate experiential campaigns that are crafted to live elsewhere. Outside of that one day and venue. Ones that can be followed up and played out via other marketing channels. You will rarely have a positive ROI if you don’t think through how you can maximize your experiential investment.

Screen addiction. Is it a thing?

Posted by Sara Mirson on 4/3/2017

Today more than ever it’s become harder and harder to connect with people face-to-face. Why? Because in our society, people — especially millennials and emerging generations — hide behind digital screens. Phones, tablets, computers, TV screens, wearable tech — it’s become, dare I say, almost an addiction.

Oscars Blunder: Biggest Mistake in Show’s History

Posted by Scott Halstead on 2/27/2017

Anyone in the event business can tell you about the all too familiar pit they had in their stomach last night watching Warren Beatty announce the wrong movie for the Oscar “Best Picture” win. To say that details matter in those situations is an understatement. One snafu and the whole operation goes haywire. What the heck happened?

Love & Experiential

Posted by Scott Halstead on 2/7/2017

With Valentine’s day on the horizon, I’ll get a little sappy — if marketing is all about romancing a consumer into wanting to buy a product or service that you are offering, then isn’t experiential marketing almost like a date? Meeting face-to-face has the power to establish a real emotional connection, and maybe even a life-long companion.

I’m With the Band Part II: More Lessons from Being on the Road

Posted by Phil Ostermann on 1/3/2017

The lessons that I learned on tour were priceless, and all the experiences that I’ve gone through…I like to think that I wear them on my sleeves. Experiential is a lifestyle, like most businesses, but make sure not to take yourself too seriously.

I’m With the Band Part I: Lessons in Networking

Posted by Phil Ostermann on 12/27/2016

I get a phone call asking whether I wanted to go on tour with Playstation via the Lilith Fair and get hooked up with a cush hotel room every night with gourmet catering. Or…I could work on another tour that would involve much more heavy lifting staying on a tour bus shared with 18 other hot and sweaty crew members, and perhaps a shower every other day. The Warped Tour. To me this was a no-brainer.

The Creatives (and Creative) that Make Good Experiential Work — Part II

Posted by Zach Giordano on 11/16/2016

Experiential marketing has to be innovative for it to be memorable. You need the right creative talent, along with the kind of management that respects and fosters that talent. The freedom to create can make all the difference when getting to the big idea.