about boston.com

Boston.com is the region’s leading digital destination for information on all things Boston and beyond – for free. The site provides the best coverage of breaking news, things to do, sports and entertainment to more than 5 million unique visitors each month.

Source: comScore MediaMetrix, Mujlti-platform Data, November 2015 (3 month average)

Boston.com is the region’s largest media website reaching the most affluent demographic in New England.  Millions of users come to our sites each month to consume news and we can target all of our users to the specific needs of your business.

Adults who use Boston.com have an average age of 42 (5 years younger than the market average), are more likely to be men, have above average incomes, and are more likely to have a postgraduate degree.

Boston.com: 30 day
Source:  2016 Nielsen Local Rel 2, Boston DMA

unique advertising opportunities

If you want to make a splash in the Boston market, our unique opportunities can give you just that. Whether you want to cover the entire page or push it aside for more space, we can customize for you a solution like no other.

Custom Rich Media

Use high-impact rich media to capture the attention of Boston.com users as they visit and travel throughout the site. Available units include:

-Pushdown Units
– Wallpaper
– Sliding Billboard With Leave-Behind
– Custom Overlays
– Companion Ad Units

JetBlue

Michelob Ultra

Native Sponsorship Opportunities

Generate excitement for upcoming brand initiatives and existing programs by engaging readers with sponsored content posts, created exclusively for your brand by Boston.com. Combine existing Boston.com articles, brand blogs, and original content to create a section dedicated to educating readers about your brand.

The Pinehills

Boston Cannons

standard advertising

Boston.com offers all of the standard iab advertising units to help you get the most out of your advertising. We have premium spots that will ensure that your message is seen.

Sliding Billboard

Give your message a grand entrance. The Sliding Billboard expands when readers first go to boston.com or bostonglobe.com, pushing down news content to deliver your message. After 10 seconds, the ad collapses into a pencil leave behind.

Leaderboard

This unit is at the very top and the first ad unit on our sites. This guarantees maximum visibility of your message to our users and is often seen before users even read any of our headlines. This unit measures 728x90.

Big Ad

A Big Ad is the most common and effective ad on our websites. It is oriented to maximize space for graphics and copy and is commonly requested by our advertisers. This unit measures 300x250.