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Advertising on Boston Globe Media

about boston.com

Boston.com is the region’s leading digital destination for information on all things Boston and beyond – for free. The site provides the best coverage of breaking news, things to do, sports and entertainment to more than 4.8 million unique visitors each month.

Source: comScore MediaMetrix, Mujlti-platform Data, May 2017 (3 month average)

our audience

Boston.com is the region’s largest media website reaching the most affluent demographic in New England.  Millions of users come to our sites each month to consume news and we can target all of our users to the specific needs of your business.

The majority of adults who use Boston.com are between the ages of 18 to 34, have above average incomes, and a high net worth.  Boston.com’s audience is comprised of slightly more women than men.


Source:  comScore June 2019; Adobe Omniture October 2019; Boston, MA 2019 Release 1 Total (Feb 2018- Feb 2019)

unique advertising opportunities

If you want to make a splash in the Boston market, our unique opportunities can give you just that. Whether you want to cover the entire page or push it aside for more space, we can customize for you a solution like no other.

Custom Rich Media

Use high-impact rich media to capture the attention of Boston.com users as they visit and travel throughout the site. Available units include:

-Pushdown Units
– Wallpaper
– Sliding Billboard With Leave-Behind
– Custom Overlays
– Companion Ad Units

Peabody Essex Museum

Native Sponsorship Opportunities

Generate excitement for upcoming brand initiatives and existing programs by engaging readers with sponsored content posts, created exclusively for you by BG BrandLab.  Combine existing Boston.com articles, brand blogs, and original content to create a section dedicated to educating readers about your brand.

The Boston Cannons

standard advertising

Boston.com offers all of the standard iab advertising units to help you get the most out of your advertising. We have premium spots that will ensure that your message is seen.

Sliding Billboard

Give your message a grand entrance. The Sliding Billboard expands when readers first go to boston.com or bostonglobe.com, pushing down news content to deliver your message. After 10 seconds, the ad collapses into a pencil leave behind.


This unit is at the very top and the first ad unit on our sites. This guarantees maximum visibility of your message to our users and is often seen before users even read any of our headlines. This unit measures 728x90.

Big Ad

A Big Ad is the most common and effective ad on our websites. It is oriented to maximize space for graphics and copy and is commonly requested by our advertisers. This unit measures 300x250.

For full ad specs and material deadlines for Boston.com, including common and special ad sizes and instructions, you can visit out ad specs page or download out ad specs guide

To advertise, contact us at 617-929-7528 or [email protected]