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a new holiday flavor

Taking advantage of the holiday season and the coinciding search for recipes, KitchenAid partnered with BG BrandLab to showcase their products alongside refreshing holiday recipes and cooking tips. For further engagement, BG BrandLab’s design team implemented a quiz for readers to learn “what holiday cocktail is your best match,” and directions for how to make their drink. A map of local, independent retailers that offer KitchenAid products also appears on the page.

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