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Advertising Specs + Deadlines

Digital
Globe.com Common ad sizes
Ad Type
Format
Animation
Placement & Notes
Big Ad
300x250 (40k)
HTML5 (200k zipped)
gif, jpg, HTML5
30s
Site wide. Can also serve animated gif. No looping
Sliding Billboard
Desktop: 1232x415 (100k)
Pencil: 1232x90 (40k)
HTML5: (200k zipped)


Tablet: 768x250 (80k)
Pencil: 768x90 (30k)
HTML5: (200k zipped)


Mobile Click-to-Overlay: 320x320 (40k)
Pencil: 320x50 (20k)
HTML5: (200k zipped)

gif, jpg, HTML5
10s
Desktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind Desktop/Tablet: The expand button on the pencil must say "expand" and be on the right side of the pencil. The close button on the billboard must say "close" and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320x50 to 320x320. The expand button must say "open" and be on the right side of the 320x50. There is no need for a close button on the expanded mobile creative.
Video Preroll
4:3 or 16:9
flv, avi, mov, 3gp, mpg3, wmv, h.264, mpeg2, dv, 1MB
15s limit
Site-wide (no weather)
Globe.com Deadlines
Creative Source
Lead Time
Standard IAB Units
Boston Globe Media
5-7 business days (up to three different creative versions per ad size)
Client Supplied
3-5 business days
Creative Source
Lead Time
Standard Rich Media
Boston Globe Media
2 weeks prior to go live date, assets and direction due
Client supplied
1 week prior to go live date, all files due
Creative Source
Lead Time
Custom Rich Media
6 weeks
Client kickoff with Boston Globe Media
5 weeks
Client provides all assets and direction to Campaign Manager
3 weeks
Work in-progress test page is provided to the client for visual approval
2 weeks
Test page is sent out to our QA and Traffic teams for full testing
1 week
Fully functioning test page is sent to client for final approval
24 hours
Final, finished test campaign is sent to Traffic to set live
Print
Magazine Common ad sizes
Name
Width (Inch)
Height (Inch)
Full Page Without Bleed
8.5 in
9.75 in
Full Page With Bleed
9.25 in
10.75 in
1/2 Page Horizontal
8.5 in
4.8125 in
1/2 Page Verical
4.1692 in
9.75 in
1/3 Square
5.033 in
4.8125 in
3/5 Vertical
5.033 in
9.75 in
2/5 Vertical
3.3 in
9.75 in
1/5 Vertical
1.566 in
9,75 in
1/5 Horizontal
3.3 in
4.8125 in
1/10 Horizontal
3.3 in
2.34375 in
1/10 Vertical
1.566 in
4.8125 in
1/20 Vertical
1.566 in
2.34375 in
Magazine Deadlines
Reserve by
Materials Due
Publication Date
See Calendar for deadlines
See Calendar for deadlines
Sunday
Newspaper Common ad sizes
Name
Width (Columns)
Width (Inch)
Height (Inch)
Full Page ROP
6 col
11.625 in
21 in
1/2 Page - Vertical ROP
3 col
5.75 in
21 in
1/2 Page - Horizontal ROP
6 col
11.625 in
10.5 in
1/4 Page ROP
3 col
5.75 in
10.5 in
6x7
6 col
11.625 in
7 in
2x7 ROP
2 col
3.79 in
7 in

Calculate custom ad size

Custom Size:
{{(data.boston_globe.calculator[widthInCol]?data.boston_globe.calculator[widthInCol] + " in":"--")}} x {{((heightInInch <= 21 && heightInInch > 0)?data.boston_globe.trim_to_quater(heightInInch) + " in":"--")}}
Newspaper Deadlines
Sections
Reserve by
Materials Due
Issue
{{data.boston_globe.html_sections(deadline.sections)}}
{{deadline.reserve_by_day}} by {{deadline.reserve_by_time}}
{{deadline.materials_by_day}} by {{deadline.materials_by_time}}
{{deadline.issue}}
No match found.
Digital
Boston.com Common ad sizes
Ad Type
Format
Animation
Placement & Notes
Big Ad
300x250 (40k)
HTML5 (200k zipped)
gif, jpg, HTML5
30s
Can also serve animated gif. No looping.
Leaderboard
Desktop: 728x90 (40k)
Mobile: 320x50 (20k)
HTML5 (200k zipped)
gif, jpg, HTML5
30s
Can also serve animated gif. No looping.
Half Page
Desktop: 300x600 (80k)
Mobile: 300x250 (40k)
HTML5: (200k zipped)
gif, jpg, HTML5
30s
Can also serve animated gif. No looping.
Sliding Billboard (Wordpress)
Desktop: 970x250 (100k)
Pencil: 970x90 (40k)
HTML5: (200k zipped)


Tablet: 768x250 (80k)
Pencil: 768x90 (30k)
HTML5: (200k zipped)


Mobile Click-to-Overlay: 320x320 (40k)
Pencil: 320x50 (20k)
HTML5: (200k zipped)
gif, jpg, HTML5
10s
Desktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind Desktop/Tablet: The expand button on the pencil must say "expand" and be on the right side of the pencil. The close button on the billboard must say "close" and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320x50 to 320x320. The expand button must say "open" and be on the right side of the 320x50. There is no need for a close button on the expanded mobile creative.
Sliding Billboard (Real Estate)
Desktop: 970x250 (100k)
Pencil: 970x30 (40k)
HTML5: (200k zipped)


Tablet: 768x250 (80k)
Pencil: 768x30 (30k)
HTML5: (200k zipped)


Mobile Click-to-Overlay: 320x320 (40k)
Pencil: 320x50 (20k)
HTML5: (200k zipped)
gif, jpg, HTML5
10s
Desktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind Desktop/Tablet: The expand button on the pencil must say "expand" and be on the right side of the pencil. The close button on the billboard must say "close" and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320x50 to 320x320. The expand button must say "open" and be on the right side of the 320x50. There is no need for a close button on the expanded mobile creative.
Sliding Billboard (Autos)
Desktop: 982x300 (100k)
Pencil: 982x30 (40k)
HTML5: (200k zipped)

Tablet: 768x300 (80k)
Pencil: 768x30 (30k)
HTML5: (200k zipped)

Mobile Click-to-Overlay: 320x320 (40k)
Pencil: 320x50 (20k)
HTML5: (200k zipped)
gif, jpg, HTML5
10s
Desktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind Desktop/Tablet: The expand button on the pencil must say "expand" and be on the right side of the pencil. The close button on the billboard must say "close" and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320x50 to 320x320. The expand button must say "open" and be on the right side of the 320x50. There is no need for a close button on the expanded mobile creative.
Overlay
Desktop: 800x600 (100k)
HTML5 (200k zipped)

Tablet: 550x550 (80k)
HTML5: (200k zipped)
gif, jpg, HTML5
10s
Can be served with leave-behind leaderboard or big ad, no replay function. Desktop/Tablet: Auto open once, per user, per day, auto close after 10s. No mobile option for overlays.
Pushdown
Desktop: 1044x415 (200k)
HTML5: (200k zipped)

Tablet: 768x415 (100k)
HTML5: (200k zipped)
gif, jpg, HTML5
10s
Desktop should be served with wallpaper, no wallpaper for Tablet or Mobile. Can be served with leave-behind leaderboard, no replay function. Desktop/Tablet: Auto expand once, per user, per day, auto close after 10s No mobile option for pushdowns.
Wallpaper
2000x900 (100k)
gif, jpg
15s
Make sure to provide client with template files.
Video Preroll
4:3 or 16:9 (iMB)
mov, mp4
15s
Site-wide (no weather)
Advertiser Exclusive Newsletter
580x600 (100k)
jpg, gif
n/a
Requires subject line, click through URL
Boston.com Deadlines
Creative Source
Lead Time
Standard IAB Units
Boston Globe Media
5-7 business days (up to three different creative versions per ad size)
Client supplied
3-5 business days
Creative Source
Lead Time
Standard Rich Media
Boston Globe Media
2 weeks prior to go live date, assets and directions due
Client supplied
1 week prior to go live date, all files due
Creative Source
Lead Time
Custom Rich Media
6 weeks
Client kickoff call with Boston Globe Media
5 weeks
Client provides all assets and direction to Campaign Manager
3 weeks
Work in-progress test page is provided to the client for visual approval
2 weeks
Test page is sent out to our QA and Traffic teams for full testing
1 week
Fully functioning test page is sent to client for final approval
24 hours
Final, finished test campaign is sent to Traffic to set live
Print
Magazine Common ad sizes
Name
Width (Inch)
Height (Inch)
Full Spread
18.25 in
11.125 in
Full Page No Bleed
8 in
9.875 in
Full Page Bleed - includes 1/8" bleed. Allow 1/4" inch safety from trim for text.
9.25 in
11.125 in
2/3 Vertical
5.2 in
9.875 in
1/2 Horizontal
8 in
4.75 in
1/3 Square
5.2 in
4.75 in
1/3 Vertical
2.5 in
9.875 in
Magazine Deadlines
Theme
Reserve by
Materials Due
Publication Date
Kitchens & Baths
Nov 27, 2017
Dec 4, 2017
Jan 1, 2018
Garden Mystique
Jan 29, 2018
Feb 5, 2018
Mar 5, 2018
Inside Out
Apr 2, 2018
Apr 9, 2018
May 7, 2018
Getaway Houses
May 28, 2018
Jun 4, 2018
Jul 2, 2018
Renovations
Aug 6, 2018
Aug 13, 2018
Sep 10, 2018
The Gracious Home
Oct 1, 2018
Oct 8, 2018
Nov 5, 2018