Ad Type
Format
Animation
Placement & Notes
Big Ad
300x250 (40k)
HTML5 (200k zipped)
gif, jpg, HTML5
30s
Can also serve animated gif. No looping.
Leaderboard
Desktop: 728x90 (40k)
Mobile: 320x50 (20k)
HTML5 (200k zipped)
gif, jpg, HTML5
30s
Can also serve animated gif. No looping.
Half Page
Desktop: 300x600 (80k)
Mobile: 300x250 (40k)
HTML5: (200k zipped)
gif, jpg, HTML5
30s
Can also serve animated gif. No looping.
Sliding Billboard (Wordpress)
Desktop: 970x250 (100k)
Pencil: 970x90 (40k)
HTML5: (200k zipped)
Tablet: 768x250 (80k)
Pencil: 768x90 (30k)
HTML5: (200k zipped)
Mobile Click-to-Overlay: 320x320 (40k)
Pencil: 320x50 (20k)
HTML5: (200k zipped)
gif, jpg, HTML5
10s
Desktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind
Desktop/Tablet: The expand button on the pencil must say "expand" and be on the right side of the pencil. The close button on the billboard must say "close" and be on the upper right corner of the billboard.
Mobile: No auto expand, has option for users to click-to-expand from 320x50 to 320x320. The expand button must say "open" and be on the right side of the 320x50. There is no need for a close button on the expanded mobile creative.
Sliding Billboard (Real Estate)
Desktop: 970x250 (100k)
Pencil: 970x30 (40k)
HTML5: (200k zipped)
Tablet: 768x250 (80k)
Pencil: 768x30 (30k)
HTML5: (200k zipped)
Mobile Click-to-Overlay: 320x320 (40k)
Pencil: 320x50 (20k)
HTML5: (200k zipped)
gif, jpg, HTML5
10s
Desktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind Desktop/Tablet: The expand button on the pencil must say "expand" and be on the right side of the pencil. The close button on the billboard must say "close" and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320x50 to 320x320. The expand button must say "open" and be on the right side of the 320x50. There is no need for a close button on the expanded mobile creative.
Sliding Billboard (Autos)
Desktop: 982x300 (100k)
Pencil: 982x30 (40k)
HTML5: (200k zipped)
Tablet: 768x300 (80k)
Pencil: 768x30 (30k)
HTML5: (200k zipped)
Mobile Click-to-Overlay: 320x320 (40k)
Pencil: 320x50 (20k)
HTML5: (200k zipped)
gif, jpg, HTML5
10s
Desktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind Desktop/Tablet: The expand button on the pencil must say "expand" and be on the right side of the pencil. The close button on the billboard must say "close" and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320x50 to 320x320. The expand button must say "open" and be on the right side of the 320x50. There is no need for a close button on the expanded mobile creative.
Overlay
Desktop: 800x600 (100k)
HTML5 (200k zipped)
Tablet: 550x550 (80k)
HTML5: (200k zipped)
gif, jpg, HTML5
10s
Can be served with leave-behind leaderboard or big ad, no replay function. Desktop/Tablet: Auto open once, per user, per day, auto close after 10s. No mobile option for overlays.
Pushdown
Desktop: 1044x415 (200k)
HTML5: (200k zipped)
Tablet: 768x415 (100k)
HTML5: (200k zipped)
gif, jpg, HTML5
10s
Desktop should be served with wallpaper, no wallpaper for Tablet or Mobile.
Can be served with leave-behind leaderboard, no replay function.
Desktop/Tablet: Auto expand once, per user, per day, auto close after 10s
No mobile option for pushdowns.
Wallpaper
2000x900 (100k)
gif, jpg
15s
Make sure to provide client with template files.
Video Preroll
4:3 or 16:9 (iMB)
mov, mp4
15s
Site-wide (no weather)
Advertiser Exclusive Newsletter
580x600 (100k)
jpg, gif
n/a
Requires subject line, click through URL