Recent award win recognizes community commitment and excellence.
BOSTON, September 25, 2025 — Boston Globe Media was recently honored by the Online News Association with a 2025 Online Journalism Award for “Innovation in Revenue Strategy” in the large newsroom category for its tentpole events. This award recognizes Boston Globe Media’s innovative strategy of integrating journalism with community-focused tentpole events to create a sustainable and repeatable revenue model.
Over the past year, Boston Globe Media has reshaped its editorial calendar and events into a tentpole model. This year-long program is designed to enhance journalism, engage new audiences, and serve multiple communities, ultimately establishing a strong revenue stream that supports its mission.
2024/2025 Boston Globe Media Tentpole Events Included:
- Tech Innovation Summit
- Health Equity Summit
- Globe Summit
- GlobeDocs Film Festival
- The Future of Medicine Summit
- Top Places to Work
- Rare Disease Summit
- Working Mothers Summit
Each event is deeply rooted in journalism, reflecting the organizational commitment to covering significant topics such as health inequities and the burgeoning technology sector in the region. Journalists play a pivotal role in developing event content and moderating panels, ensuring that each event resonates with readers and regional stakeholders.
The financial impact of these events is substantial as each tentpole event aims for a six-figure goal with positive margins. Revenue streams are diversified, including event sponsorships, ticket sales, sponsored content, traditional print advertising, and digital campaigns that reach millions. Paid partnerships are clearly noted to maintain the integrity of its journalism.
The success of these events is evident, with tickets selling out and a growing waitlist, demonstrating their appeal to the community. The inaugural Working Mothers Summit, for instance, attracted over 300 in-person attendees and more than 800 virtual guests, with a waitlist exceeding 100 people.
“Boston Globe Media is committed to offering a diverse range of topics and unique event experiences, setting a benchmark for regional media companies,” said Erika Hale, Vice President of Events & Sponsorships, Boston Globe Media. “Our tentpole events not only generate revenue but also fulfill our mission to serve the community in innovative ways.”
For more information about Boston Globe Media’s tentpole events, visit Globe.com/events and view Globe event recordings on YouTube.
Additionally, The Boston Globe was a finalist in several Online Journalism Award categories, including General Excellence in Online Journalism for a large newsroom and Topical Reporting on Race, Ethnicity, Gender and Identity for a large newsroom for The Green Book in New England. The Globe Opinion team was a finalist for Excellence in Newsletters for their newsletter portfolio. STAT was a finalist in Topical Reporting on Race, Ethnicity, Gender and Identity for a medium newsroom for “Embedded Bias” and in Digital Video Storytelling for a small/medium newsroom for the Behind the Counter series.
Contact: Boston Globe Media Communications, 617-851-3396, [email protected]
About Boston Globe Media:
Boston Globe Media Partners, LLC is a locally owned, award-winning media company serving Boston and New England for over 153 years. Its cornerstone is The Boston Globe, a 27-time Pulitzer Prize-winning news source and one of the most successful metro news organizations in the United States. The Globe is headquartered in Boston with regional bureaus in Washington, D.C., Rhode Island, and New Hampshire. The Globe has been successfully growing its direct subscriber base, today boasting the highest total number of subscribers the organization has had since 2008. The Globe hosts events that connect community members to its journalism and provides a range of digital and home-delivered advertising solutions that reach more consumers than any other New England media brand. Boston Globe Media’s portfolio includes The Boston Globe, Globe Opinion, Boston.com, STAT, The B-Side, Globe Publishing Services, Globe Events, Studio/B, and Boston magazine.