Advertise

Advertise with The Boston Globe and Boston.com

Boston Globe Media is a multimedia organization that provides news, entertainment, and commentary across multiple brands and platforms. Through in-depth reporting and coverage, Boston Globe Media gives brands the opportunity to create meaningful content, align themselves with award-winning journalism, and reach a robust audience of readers including community leaders and business decision makers. With powerful storytelling, in-depth filmmaking, great advice, interactive local and global events, immersive branded content, and the largest social media following in New England, we go beyond advertising and help brands forge a meaningful connection with the audiences they want to reach. If you want to educate, entertain, or simply introduce your brand to the world, then allow us to tell your story.

Read, listen, and discover more at Globe.com, Boston.com, Globe Events, and our full service content & creative studio, Studio/B.

Contact us today to see how Boston Globe Media can help.

CORP. ADVERTISING

Erin Kimball
Vice President, Corporate Sales
[email protected]

STUDIO/B

Kazi Ahmed
Vice President, Integrated Marketing
[email protected]

LIVE EXPERIENCES

Erika Hale
Vice President, Events & Sponsorships
[email protected]

TRAVEL/ARTS & ENTERTAINMENT

Carolyn Sullivan
Arts & Travel Manager
[email protected]

REAL ESTATE

Christine Spaziano
Sales Representative
617-929-2310
[email protected]


Advertise with STAT

For information about native advertising, content strategy and development, brand advertising, or sponsorship opportunities, reach out to us and someone at STAT will be in touch as soon as possible.


Advertising Specs and Deadlines

Digital:
Globe.com common ad sizes
Ad TypeFormatAnimationPlacement & Notes
Big Ad
300×250 (40k)
HTML5 (200k zipped)
gif, jpg, HTML510sSite wide. Can also service animated gif. No looping
Sliding Billboard
Desktop: 1232×415 (100k)
1232×90 (40k)
HTML5: (200k zipped)
gif, jpg, HTML510sDesktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind
Desktop/Tablet: The expand button on the pencil must say “expand” and be on the right side of the pencil. The close button on the billboard must say “close” and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320×50 to 320×320. The expand button must say “open” and be on the right side of the 320×50. There is no need for a close button on the expanded mobile creative.
Video Preroll
4:3 or 16:9
DIGITAL SPECS/DEADLINES
Globe.com deadlines
Creative SourceLead Time
Standard IAB Units
Boston Globe5-7 business days (up to three different creative versions per ad size)
Client Supplied3-5 business days
Creative SourceLead Time
Standard Rich Media
Boston Globe Media2 weeks prior to go live date, assets and direction due
Client Supplied1 week prior to go live date, all files due
Creative SourceLead Time
Custom Rich Media
6 weeksClient kickoff with Boston Globe Media
5 weeksClient provides all assets and direction to Campaign Manager
3 weeksWork in-progress test page is provided to the client for visual approval
2 weeksTest page is sent out to our QA and Traffic teams for full testing
1 weeksFully functioning test page is sent to client for final approval
24 hoursFinal, finished test campaign is sent to Traffic to set live
Print:
Globe Magazine common ad sizes
NameWidth (Inch)Height (Inch)
Full Page Without Blend8.5 in9.75 in
Full Page With Bleed9.25 in10.75 in
1/2 Page Horizontal8.5 in4.8125 in
1/2 Page Vertical4.1692 in9.75 in
1/3 Square5.033 in4.8125 in
3/5 Vertical5.033 in9.75 in
2/5 Vertical3.3 in9.75 in
1/5 Vertical1.566 in9.75 in
1/5 Horizontal3.3 in4.8125 in
1/10 Horizontal3.3 in2.34375 in
1/10 Vertical1.566 in4.8125 in
1/20 Vertical1.566 in2.34375 in
PRINT SPECS/DEADLINES
Globe Magazine deadlines
Reserve byMaterials DuePublication Date
See Calendar for deadlinesSee Calendar for deadlinesSunday
The Boston Globe (Newspaper) common ad sizes
NameWidth (Columns)Width (Inch)Height (Inch)
Full Page ROP6 col11.625 in21 in
1/2 Page – Vertical ROP3 col5.75 in21 in
1/2 Page – Horizontal ROP6 col11.625 in10.5 in
1/4 Page ROP2 col5.75 in10.5 in
6×76 col11.625 in7 in
2×7 ROP2 col3.79 in7 in
ACTUAL AD DIMENSIONS MAY BE ADJUSTED FROM LISTED DIMENSIONS BASED ON THE PAPER SIZE IN USE AT THE TIME OF PRINTING. THE FINAL REPRODUCTION OF YOUR AD MAY BE SMALLER THAN WHAT WAS SUBMITTED.
The Boston Globe (Newspaper) deadlines
SectionsReserve byMaterials DueIssue
Main NewsWednesday by 12 noonFriday by 5 pmSunday
MetroWednesday by 12 noonFriday by 5 pmSunday
BusinessWednesday by 12 noonFriday by 5 pmSunday
SportsWednesday by 12 noonFriday by 5 pmSunday
SundayTravelTuesday by 12 noonWednesday by 5 pmSunday
SundayArtsWednesday by 12 noonWednesday by 5 pmSunday
Sunday ZonesWednesday by 12 noonThursday by 4:30 pmSunday
MoviesWednesday by 12 noonWednesday by 5 pmSunday
BooksWednesday by 12 noonWednesday by 5 pmSunday
IdeasWednesday by 12 noonWednesday by 5 pmSunday
Help WantedThursday by 5 pmFriday by 4:30 pmSunday
All Other ClassifiedFriday by 4 pmFriday by 4:30 pmSunday
AddressThursday by 4:30 pmThursday by 4:30 pmSunday
AutoThursday by 4:30 pmThursday by 4:30 pmSunday
Main NewsFriday by 4 pmFriday by 5 pmMonday
MetroFriday by 4 pmFriday by 5 pmMonday
BusinessFriday by 4 pmFriday by 5 pmMonday
SportsFriday by 4 pmFriday by 5 pmMonday
Living/ArtsThursday by 5 pmFriday by 5 pmMonday
Legal NoticesFriday by 4 pmFriday by 4:30 pmMonday
ScoreThursday by 5 pmFriday by 5 pmMonday
Main NewsFriday by 4 pmMonday by 5 pmTuesday
MetroFriday by 4 pmMonday by 5 pmTuesday
BusinessFriday by 4 pmMonday by 5 pmTuesday
SportsFriday by 4 pmFriday by 5 pmTuesday
Living/ArtsFriday by 5 pmFriday by 5 pmTuesday
Legal NoticesFriday by 4 pmFriday by 4:30 pmTuesday
Main NewsMonday by 4 pmTuesday by 5 pmWednesday
MetroMonday by 4 pmTuesday by 5 pmWednesday
BusinessMonday by 4 pmTuesday by 5 pmWednesday
SportsMonday by 4 pmTuesday by 5 pmWednesday
Living/ArtsFriday by 5 pmTuesday by 5 pmWednesday
Legal NoticesMonday by 4 pmMonday by 4:30 pmWednesday
Main NewsTuesday by 4 pmWednesday by 5 pmThursday
MetroTuesday by 4 pmWednesday by 5 pmThursday
BusinessTuesday by 4 pmWednesday by 5 pmThursday
SportsTuesday by 4 pmWednesday by 5 pmThursday
Living/ArtsMonday by 5 pmWednesday by 5 pmThursday
Classified, Legal NoticesTuesday by 4 pmTuesday by 4:30 pmThursday
Main NewsWednesday by 4 pmThursday by 5 pmFriday
MetroWednesday by 4 pmThursday by 5 pmFriday
BusinessWednesday by 4 pmThursday by 5 pmFriday
SportsWednesday by 4 pmThursday by 5 pmFriday
Living/ArtsTuesday by 5 pmWednesday by 5 pmFriday
Classified, Legal NoticesWednesday by 4 pmWednesday by 4:30 pmFriday
Main NewsThursday by 4 pmFriday by 5 pmSaturday
MetroThursday by 4 pmFriday by 5 pmSaturday
BusinessThursday by 4 pmFriday by 5 pmSaturday
SportsThursday by 4 pmFriday by 5 pmSaturday
Living/ArtsWednesday by 5 pmThursday by 5 pmSaturday
Classified, Legal NoticesFriday by 4 pmFriday by 4:30 pmSaturday
PRINT SPECS/DEADLINES


Digital:
Boston.com common ad sizes
Ad TypeFormatAnimationPlacement & Notes
Big Ad
300×250 (40k)
HTML5 (200k zipped)
gif, jpg, HTML530sCan also serve animated gif. No looping
Leaderboard
Desktop: 728×90 (40k)
Mobile: 320×50 (20k)
HTML5: (200k zipped)
gif, jpg, HTML530sCan also serve animated gif. No looping
Half Page
Desktop: 300×600 (80k)
Mobile: 300×250 (40k)
HTML5: (200k zipped
gif, jpg, HTML530sCan also serve animated gif. No looping
Sliding Billboard (WordPress)
Desktop: 970×250 (100k)
Pencil: 970×90 (40k)
HTML5: (200k zipped)


Tablet: 768×250 (80k)
Pencil: 768×90 (30k)
HTML5: (200k zipped)


Mobile Click-to-Overlay: 320×320 (40k)
Pencil: 320×50 (20k)
HTML5: (200k zipped)
gif, jpg, HTML510sDesktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind Desktop/Tablet: The expand button on the pencil must say “expand” and be on the right side of the pencil. The close button on the billboard must say “close” and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320×50 to 320×320. The expand button must say “open” and be on the right side of the 320×50. There is no need for a close button on the expanded mobile creative.
Sliding Billboard (Real Estate)
Desktop: 970×250 (100k)
Pencil: 970×90 (40k)
HTML5: (200k zipped)


Tablet: 768×250 (80k)
Pencil: 768×90 (30k)
HTML5: (200k zipped)


Mobile Click-to-Overlay: 320×320 (40k)
Pencil: 320×50 (20k)
HTML5: (200k zipped)
gif, jpg, HTML510sDesktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind Desktop/Tablet: The expand button on the pencil must say “expand” and be on the right side of the pencil. The close button on the billboard must say “close” and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320×50 to 320×320. The expand button must say “open” and be on the right side of the 320×50. There is no need for a close button on the expanded mobile creative.
Sliding Billboard (Autos)
Desktop: 982×300 (100k)
Pencil: 982×30 (40k)
HTML5: (200k zipped)

Tablet: 768×300 (80k)
Pencil: 768×30 (30k)
HTML5: (200k zipped)

Mobile Click-to-Overlay: 320×320 (40k)
Pencil: 320×50 (20k)
HTML5: (200k zipped)
gif, jpg, HTML510sDesktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind Desktop/Tablet: The expand button on the pencil must say “expand” and be on the right side of the pencil. The close button on the billboard must say “close” and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320×50 to 320×320. The expand button must say “open” and be on the right side of the 320×50. There is no need for a close button on the expanded mobile creative.
Overlay
Desktop: 800×600 (100k)
HTML5 (200k zipped)

Tablet: 550×550 (80k)
HTML5: (200k zipped)
gif, jpg, HTML510sCan be served with leave-behind leaderboard or big ad, no replay function. Desktop/Tablet: Auto open once, per user, per day, auto close after 10s. No mobile option for overlays.
Pushdown
Desktop: 1044×415 (200k)
HTML5: (200k zipped)

Tablet: 768×415 (100k)
HTML5: (200k zipped)
gif, jpg, HTML510sDesktop should be served with wallpaper, no wallpaper for Tablet or Mobile. Can be served with leave-behind leaderboard, no replay function. Desktop/Tablet: Auto expand once, per user, per day, auto close after 10s No mobile option for pushdowns.
Wallpaper
2000×900 (100k)
gif, jpg15sMake sure to provide client with template files.
Video Preroll
4:3 or 16:9 (iMB)
mov, mp415sSite-wide (no weather)
Advertiser Exclusive Newsletter
580×600 (100k)
jpg, gifn/aRequires subject line, click through URL
DIGITAL SPECS/DEADLINES
Boston.com deadlines
Creative SourceLead Time
Standard IAB Units
Boston Globe Media5-7 business days (up to three different creative versions per ad size)
Client Supplied3-5 business days
Creative SourceLead Time
Standard Rich Media
Boston Globe Media2 weeks prior to go live date, assets and directions due
Client Supplied1 week prior to go live date, all files due
Creative SourceLead Time
Custom Rich Media
6 weeksClient kickoff with Boston Globe Media
5 weeksClient provides all assets and direction to Campaign Manager
3 weeksWork in-progress test page is provided to the client for visual approval
2 weeksTest page is sent out to our QA and Traffic teams for full testing
1 weeksFully functioning test page is sent to client for final approval
24 hoursFinal, finished test campaign is sent to Traffic to set live