Advertise - Boston Globe Media

Advertise with The Boston Globe and Boston.com

Boston Globe Media is a multimedia organization that provides news, entertainment, and commentary across multiple brands and platforms. Through in-depth reporting and coverage, Boston Globe Media gives brands the opportunity to create meaningful content, align themselves with award-winning journalism, and reach a robust audience of readers including community leaders and business decision makers. With powerful storytelling, in-depth filmmaking, great advice, interactive local and global events, immersive branded content, and the largest social media following in New England, we go beyond advertising and help brands forge a meaningful connection with the audiences they want to reach. If you want to educate, entertain, or simply introduce your brand to the world, then allow us to tell your story.

Read, listen, and discover more at Globe.com, Boston.com, Globe Events, and our full service content & creative studio, Studio/B.

CORP. ADVERTISING

Erin Kimball
Vice President, Corporate Sales
[email protected]

STUDIO/B

Kazi Ahmed
Vice President, Integrated Marketing
[email protected]

LIVE EXPERIENCES

Erika Hale
Vice President, Events & Sponsorships
[email protected]

TRAVEL/ARTS & ENTERTAINMENT

Carolyn Sullivan
Arts & Travel Manager
[email protected]

REAL ESTATE

Christine Spaziano
Sales Representative
617-929-2310
[email protected]

Advertise with STAT

For information about native advertising, content strategy and development, brand advertising, or sponsorship opportunities, reach out to us and someone at STAT will be in touch as soon as possible.

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Advertising Specs and Deadlines

Digital:

Globe.com common ad sizes

Ad Type	Format	Animation	Placement & Notes
Big Ad _{300×250 (40k) HTML5 (200k zipped)}	_{gif, jpg, HTML5}	_10s	_{Site wide. Can also service animated gif. No looping}
Sliding Billboard _{Desktop: 1232×415 (100k) 1232×90 (40k) HTML5: (200k zipped)}	_{gif, jpg, HTML5}	_10s	_{Desktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind Desktop/Tablet: The expand button on the pencil must say “expand” and be on the right side of the pencil. The close button on the billboard must say “close” and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320×50 to 320×320. The expand button must say “open” and be on the right side of the 320×50. There is no need for a close button on the expanded mobile creative.}
Video Preroll _{4:3 or 16:9}

DIGITAL SPECS/DEADLINES

Globe.com deadlines

Creative Source	Lead Time
Standard IAB Units
Boston Globe	5-7 business days (up to three different creative versions per ad size)
Client Supplied	3-5 business days
Creative Source	Lead Time
Standard Rich Media
Boston Globe Media	2 weeks prior to go live date, assets and direction due
Client Supplied	1 week prior to go live date, all files due
Creative Source	Lead Time
Custom Rich Media
6 weeks	Client kickoff with Boston Globe Media
5 weeks	Client provides all assets and direction to Campaign Manager
3 weeks	Work in-progress test page is provided to the client for visual approval
2 weeks	Test page is sent out to our QA and Traffic teams for full testing
1 weeks	Fully functioning test page is sent to client for final approval
24 hours	Final, finished test campaign is sent to Traffic to set live

Print:

Globe Magazine common ad sizes

Name	Width (Inch)	Height (Inch)
Full Page Without Blend	8.5 in	9.75 in
Full Page With Bleed	9.25 in	10.75 in
1/2 Page Horizontal	8.5 in	4.8125 in
1/2 Page Vertical	4.1692 in	9.75 in
1/3 Square	5.033 in	4.8125 in
3/5 Vertical	5.033 in	9.75 in
2/5 Vertical	3.3 in	9.75 in
1/5 Vertical	1.566 in	9.75 in
1/5 Horizontal	3.3 in	4.8125 in
1/10 Horizontal	3.3 in	2.34375 in
1/10 Vertical	1.566 in	4.8125 in
1/20 Vertical	1.566 in	2.34375 in

PRINT SPECS/DEADLINES

Globe Magazine deadlines

Reserve by	Materials Due	Publication Date
See Calendar for deadlines	See Calendar for deadlines	Sunday

The Boston Globe (Newspaper) common ad sizes

Name	Width (Columns)	Width (Inch)	Height (Inch)
Full Page ROP	6 col	11.625 in	21 in
1/2 Page – Vertical ROP	3 col	5.75 in	21 in
1/2 Page – Horizontal ROP	6 col	11.625 in	10.5 in
1/4 Page ROP	2 col	5.75 in	10.5 in
6×7	6 col	11.625 in	7 in
2×7 ROP	2 col	3.79 in	7 in

ACTUAL AD DIMENSIONS MAY BE ADJUSTED FROM LISTED DIMENSIONS BASED ON THE PAPER SIZE IN USE AT THE TIME OF PRINTING. THE FINAL REPRODUCTION OF YOUR AD MAY BE SMALLER THAN WHAT WAS SUBMITTED.

The Boston Globe (Newspaper) deadlines

Sections	Reserve by	Materials Due	Issue
Main News	Wednesday by 12 noon	Friday by 5 pm	Sunday
Metro	Wednesday by 12 noon	Friday by 5 pm	Sunday
Business	Wednesday by 12 noon	Friday by 5 pm	Sunday
Sports	Wednesday by 12 noon	Friday by 5 pm	Sunday
SundayTravel	Tuesday by 12 noon	Wednesday by 5 pm	Sunday
SundayArts	Wednesday by 12 noon	Wednesday by 5 pm	Sunday
Sunday Zones	Wednesday by 12 noon	Thursday by 4:30 pm	Sunday
Movies	Wednesday by 12 noon	Wednesday by 5 pm	Sunday
Books	Wednesday by 12 noon	Wednesday by 5 pm	Sunday
Ideas	Wednesday by 12 noon	Wednesday by 5 pm	Sunday
Help Wanted	Thursday by 5 pm	Friday by 4:30 pm	Sunday
All Other Classified	Friday by 4 pm	Friday by 4:30 pm	Sunday
Address	Thursday by 4:30 pm	Thursday by 4:30 pm	Sunday
Auto	Thursday by 4:30 pm	Thursday by 4:30 pm	Sunday
Main News	Friday by 4 pm	Friday by 5 pm	Monday
Metro	Friday by 4 pm	Friday by 5 pm	Monday
Business	Friday by 4 pm	Friday by 5 pm	Monday
Sports	Friday by 4 pm	Friday by 5 pm	Monday
Living/Arts	Thursday by 5 pm	Friday by 5 pm	Monday
Legal Notices	Friday by 4 pm	Friday by 4:30 pm	Monday
Score	Thursday by 5 pm	Friday by 5 pm	Monday
Main News	Friday by 4 pm	Monday by 5 pm	Tuesday
Metro	Friday by 4 pm	Monday by 5 pm	Tuesday
Business	Friday by 4 pm	Monday by 5 pm	Tuesday
Sports	Friday by 4 pm	Friday by 5 pm	Tuesday
Living/Arts	Friday by 5 pm	Friday by 5 pm	Tuesday
Legal Notices	Friday by 4 pm	Friday by 4:30 pm	Tuesday
Main News	Monday by 4 pm	Tuesday by 5 pm	Wednesday
Metro	Monday by 4 pm	Tuesday by 5 pm	Wednesday
Business	Monday by 4 pm	Tuesday by 5 pm	Wednesday
Sports	Monday by 4 pm	Tuesday by 5 pm	Wednesday
Living/Arts	Friday by 5 pm	Tuesday by 5 pm	Wednesday
Legal Notices	Monday by 4 pm	Monday by 4:30 pm	Wednesday
Main News	Tuesday by 4 pm	Wednesday by 5 pm	Thursday
Metro	Tuesday by 4 pm	Wednesday by 5 pm	Thursday
Business	Tuesday by 4 pm	Wednesday by 5 pm	Thursday
Sports	Tuesday by 4 pm	Wednesday by 5 pm	Thursday
Living/Arts	Monday by 5 pm	Wednesday by 5 pm	Thursday
Classified, Legal Notices	Tuesday by 4 pm	Tuesday by 4:30 pm	Thursday
Main News	Wednesday by 4 pm	Thursday by 5 pm	Friday
Metro	Wednesday by 4 pm	Thursday by 5 pm	Friday
Business	Wednesday by 4 pm	Thursday by 5 pm	Friday
Sports	Wednesday by 4 pm	Thursday by 5 pm	Friday
Living/Arts	Tuesday by 5 pm	Wednesday by 5 pm	Friday
Classified, Legal Notices	Wednesday by 4 pm	Wednesday by 4:30 pm	Friday
Main News	Thursday by 4 pm	Friday by 5 pm	Saturday
Metro	Thursday by 4 pm	Friday by 5 pm	Saturday
Business	Thursday by 4 pm	Friday by 5 pm	Saturday
Sports	Thursday by 4 pm	Friday by 5 pm	Saturday
Living/Arts	Wednesday by 5 pm	Thursday by 5 pm	Saturday
Classified, Legal Notices	Friday by 4 pm	Friday by 4:30 pm	Saturday

PRINT SPECS/DEADLINES

Digital:

Boston.com common ad sizes

Ad Type	Format	Animation	Placement & Notes
Big Ad _{300×250 (40k) HTML5 (200k zipped)}	_{gif, jpg, HTML5}	_30s	_{Can also serve animated gif. No looping}
Leaderboard _{Desktop: 728×90 (40k) Mobile: 320×50 (20k) HTML5: (200k zipped)}	_{gif, jpg, HTML5}	_30s	_{Can also serve animated gif. No looping}
Half Page _{Desktop: 300×600 (80k) Mobile: 300×250 (40k) HTML5: (200k zipped}	_{gif, jpg, HTML5}	_30s	_{Can also serve animated gif. No looping}
Sliding Billboard (WordPress) _{Desktop: 970×250 (100k) Pencil: 970×90 (40k) HTML5: (200k zipped) Tablet: 768×250 (80k) Pencil: 768×90 (30k) HTML5: (200k zipped) Mobile Click-to-Overlay: 320×320 (40k) Pencil: 320×50 (20k) HTML5: (200k zipped)}	_{gif, jpg, HTML5}	_10s	_{Desktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind Desktop/Tablet: The expand button on the pencil must say “expand” and be on the right side of the pencil. The close button on the billboard must say “close” and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320×50 to 320×320. The expand button must say “open” and be on the right side of the 320×50. There is no need for a close button on the expanded mobile creative.}
Sliding Billboard (Real Estate) _{Desktop: 970×250 (100k) Pencil: 970×90 (40k) HTML5: (200k zipped) Tablet: 768×250 (80k) Pencil: 768×90 (30k) HTML5: (200k zipped) Mobile Click-to-Overlay: 320×320 (40k) Pencil: 320×50 (20k) HTML5: (200k zipped)}	_{gif, jpg, HTML5}	_10s	_{Desktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind Desktop/Tablet: The expand button on the pencil must say “expand” and be on the right side of the pencil. The close button on the billboard must say “close” and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320×50 to 320×320. The expand button must say “open” and be on the right side of the 320×50. There is no need for a close button on the expanded mobile creative.}
Sliding Billboard (Autos) _{Desktop: 982×300 (100k) Pencil: 982×30 (40k) HTML5: (200k zipped) Tablet: 768×300 (80k) Pencil: 768×30 (30k) HTML5: (200k zipped) Mobile Click-to-Overlay: 320×320 (40k) Pencil: 320×50 (20k) HTML5: (200k zipped)}	_{gif, jpg, HTML5}	_10s	_{Desktop/Tablet: Auto expands once, per user, per day, auto close after 10s, and then collapses to a pencil leave-behind Desktop/Tablet: The expand button on the pencil must say “expand” and be on the right side of the pencil. The close button on the billboard must say “close” and be on the upper right corner of the billboard. Mobile: No auto expand, has option for users to click-to-expand from 320×50 to 320×320. The expand button must say “open” and be on the right side of the 320×50. There is no need for a close button on the expanded mobile creative.}
Overlay _{Desktop: 800×600 (100k) HTML5 (200k zipped) Tablet: 550×550 (80k) HTML5: (200k zipped)}	_{gif, jpg, HTML5}	_10s	_{Can be served with leave-behind leaderboard or big ad, no replay function. Desktop/Tablet: Auto open once, per user, per day, auto close after 10s. No mobile option for overlays.}
Pushdown _{Desktop: 1044×415 (200k) HTML5: (200k zipped) Tablet: 768×415 (100k) HTML5: (200k zipped)}	_{gif, jpg, HTML5}	_10s	_{Desktop should be served with wallpaper, no wallpaper for Tablet or Mobile. Can be served with leave-behind leaderboard, no replay function. Desktop/Tablet: Auto expand once, per user, per day, auto close after 10s No mobile option for pushdowns.}
Wallpaper _{2000×900 (100k)}	_{gif, jpg}	_15s	_{Make sure to provide client with template files.}
Video Preroll _{4:3 or 16:9 (iMB)}	_{mov, mp4}	_15s	_{Site-wide (no weather)}
Advertiser Exclusive Newsletter _{580×600 (100k)}	_{jpg, gif}	_n/a	_{Requires subject line, click through URL}

DIGITAL SPECS/DEADLINES

Boston.com deadlines

Creative Source	Lead Time
Standard IAB Units
Boston Globe Media	5-7 business days (up to three different creative versions per ad size)
Client Supplied	3-5 business days
Creative Source	Lead Time
Standard Rich Media
Boston Globe Media	2 weeks prior to go live date, assets and directions due
Client Supplied	1 week prior to go live date, all files due
Creative Source	Lead Time
Custom Rich Media
6 weeks	Client kickoff with Boston Globe Media
5 weeks	Client provides all assets and direction to Campaign Manager
3 weeks	Work in-progress test page is provided to the client for visual approval
2 weeks	Test page is sent out to our QA and Traffic teams for full testing
1 weeks	Fully functioning test page is sent to client for final approval
24 hours	Final, finished test campaign is sent to Traffic to set live